Brad has devoted his career to advancing equity in youth soccer. As co-founder of BRC Group and Alianza de Futbol, he helped grow the game at the grassroots level raising more than $50 million in corporate partnerships and leading Black and Latino soccer initiatives across 41 U.S. cities, reaching over 5 million participants.

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In 2023, Brad left the corporate world to serve full-time as Executive Director of ACCESS U. Leveraging his deep relationships within the soccer community and extensive sports marketing experience, he works to bridge gaps in access and college recruiting, empowering young people to pursue and achieve their college aspirations.

Joaquín Escoto is Co-Founder and Board Member of ACCESS U. He has built his career across global sports, commercial strategy, and youth development, with roles at IMG and FIFA supporting partnerships around the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.He was a partner at BRC Group and Alianza de Futbol, helping build the largest grassroots soccer property in the United States, reaching millions of Hispanic players and families.

He is the former EVP of San Diego FC, where as a founding executive he helped shape the club’s long-term vision, including the development of the Right to Dream Academy, MLS’s first residential middle school academy.

Eugenia leads internal operations for efficiency, growth and mission alignment. She oversees the strategic development and execution of ACCESS U’s programming, communications, and community partnerships. She also works closely with the Executive Director on donor development and fundraising initiatives.

Eugenia brings more than 20 years of experience in social impact and sports philanthropy, holding leadership positions at The Players’ Tribune, Los Angeles Lakers, Lakers Youth Foundation, California Community Foundation and CAA Foundation. She earned a B.A. in American Studies from Amherst College, where she played field hockey.

Ana is a seasoned sports professional with over a decade of experience in client servicing, partnerships, media broadcast, community engagement and event operations. Her diverse background includes work with The Drone Racing League, Angel City FC, and Alianza de Futbol. Ana holds a Master’s Degree in Sport Management from the University of San Francisco. She is driven by a mission to expand accessibility and visibility in sport, finding her greatest fulfillment in building meaningful connections within the communities the game serves."

As a communications professional and former student-athlete producing audiovisual content for athletes, brands, tournaments, and teams, Tila has built a unique connection between soccer and their/his work, one that has allowed them/him to live the passion of the game both on and off the field for over 15 years. Their/his commitment at ACCESS U goes beyond “creating content.” They/he firmly believe that an image, a word, or a video has the power to change lives and shape social narratives. Their/his mission is to support and amplify each student-athlete’s purpose through visual storytelling, using every story as an opportunity to inspire meaningful change.

Xochitl is a former high-performance track and field athlete who competed in javelin for over a decade. After her athletic career, she transitioned into creative work in sports, specializing in photography, design, and visual storytelling that highlights athletes and the culture surrounding sport. Drawing from her own experience as an athlete, her creative approach focuses on authentically capturing the dedication, resilience, and identity of athletes. Through her work, she aims to empower them and inspire the next generation to believe in their potential and pursue their dreams both on and off the field.

A soccer standout at Dominican University, Yasmine is a first-generation college graduate with a Master’s in Business Administration. Soccer has created a pathway for her to continue her education on and off the field. She is passionate to help guide those who wish to continue their education with or without soccer, by providing mentorship, resources, and encouragement to navigate their own unique journeys.

Rocio is a youth development professional, high school soccer coach, and former collegiate student-athlete who supports athlete engagement and player development initiatives with ACCESS U Foundation. She holds a background in Education and Psychology and has several years of experience working with youth and families in community and school-based settings, supporting academic, personal, and athletic growth. She also focuses on supporting athletes in building character, resilience, and strong habits that contribute to personal growth beyond the game.

Richard is a veteran sports marketer and the co-founder of BRC Group, where he has been a pioneer in creating innovative sports properties for the U.S. Hispanic market with Brad Rothenberg beginning in 2002. He was instrumental in the launch and growth of Alianza de Futbol, which has become the largest amateur Hispanic soccer program in the United States. Currently, Richard assists with business development for ACCESS U, leveraging his extensive experience to expand the foundation's reach and impact for scholar-athletes.